This project developed a visual brand language and a flexible CMF system that balanced individual expression with brand recognition. By focusing on real users' emotional and aesthetic expectations, we created design tools that adapt gracefully to lifestyle, region, and taste.

This strategic initiative brought together long-term planning, user research, and connected experience design to guide the direction of future kitchen appliances. It focused on identifying unmet needs, leveraging emerging technologies, and creating a roadmap aligned with consumer expectations.

This Industrial Design Initiative centered on creating preservation appliances tailored to the realities of urban living—where space is limited, routines are flexible, and visual integration matters. Blending utility with visual clarity makes the products feel as functional as they are display-worthy.

Thermador Professional Series. Thermador looked to offer a product consistent with the brand image that brings new possibilities to the cooking experience. With superior feature-based innovations and technology, the unique design appeals as one of solid build, thorough execution, and refined details.

Thermador Vintage Product Line. Thermador believed there was an opportunity for high-end kitchen appliances that embraced the design cues of stoves of the 50s and 60s to represent an era that captured the promise of the American Dream when homemade meals were the basis of a healthy lifestyle.

Thermador Refrigeration Suite. This project marked Thermador’s return to the market segment. The initial launch included three distinctive built-in product architectures in stainless steel and the option for custom panel exteriors. In addition, the high-end interiors were designed to transition to the future column architecture.

Mill’s Pride. Sales were tapering while stores carried large amounts of inventory. As a result, the company was looking to redesign the product and create a positive consumer buying experience. The program's challenge was to remove the roadblocks of the purchasing process while increasing customer satisfaction.

Moen. The M•PACT™ valve architecture system provides the ease and flexibility to upgrade the style of the entire bath without going under the sink or behind the shower wall. Each trim piece in the M•Pact system fits on a common valve underbody, enabling a continuous style innovation for consumers and installers.

Moen. The Vertical Spa is the first product line designed from the ground up, utilizing a platform approach and a modular system. As a result, consumers can choose from body sprays, single or multifunction showerheads, hand showers, multifunction transfer valves, and more to customize their unique spa experience.

Lennox Hearth Products. The project scope was to generate concepts and a product solution for a new generation of pellet stoves. The challenge was to create design solutions that could easily be implemented by engineering and manufacturing and required minimum modifications to the current chassis.

Moen. The Revolution Showerhead spins each drop of water and then twirls the entire stream from an environmentally friendly restricted flow. The Freedom Dial allows consumers to adjust the shower stream to fit their preferences and current mood: from a mist, a spinning stream to a spray, or anything in between.

National Biological. Handheld devices in the market require several minutes of use for effective treatment. The program involved identifying the user needs through research and creating a portable and lightweight product configuration that is simple to set up, use, clean, and store away at home or during a trip.

HP - Digital Strategy. The Schooling from Home digital platform created a solution for teachers, students and parents overwhelmed by the lack of stability and disconnected from humanity in the current virtual education platforms. The team delivered a scalable, collaborative experience that enables students to enjoy and engage in learning.

MARTA - Interactive Shelter. Atlanta’s public transportation system appears to be under-utilized. With the interactive bus shelter, students delivered an empathetic solution to MARTA’s bus system by promoting inclusivity and pride in ridership. In addition, the design provides valuable and customizable amenities for underserved and public transportation-dependent communities.

Delta Air Lines - Sustainability. The team conceived a more sustainable future by designing strategies to offer a second life for Delta Airlines’ surplus of obsolete and unused beverage carts. A human-centered iterative design approach followed a creative process that included the context of use, framing insights, and exploring conceptual directions.

GE Healthcare. Maternal Infant Care. The new Maternal-Fetal Monitoring products provide accurate vital information about the mother and fetus during Labor & Delivery. Intuitive, comfortable for transport, and a continuous digital strip readout allowed the caregiver to improve the standard of obstetrics.

GE Healthcare. Platforming & Visual Brand Language. Every detail is developed to emphasize the GE Healthcare brand character in crafting the fusion of Technology and Humanity. This project was conceived to simplify design practices, realign design principles, and interpret them visually.

GE Healthcare. Magnetic Resonance. GE developed the vision for the next-generation MR by exploring opportunities to improve and enhance the user experience. The project identified users and their current and ideal experiences, created and evaluated conceptual frameworks, and formulated design directions to inform the prototyping stage.

Little Tikes. Push & Ride Coupe. Incredibly innovative, this 3-in-1 concept that grows with the child had an extraordinary appeal to consumers. The result was a product that adapted to the child's growing needs.

Little Tikes. Climb'n'Slide. Climbers' visual appearance needed to be updated and embrace contemporary aesthetics. Utilizing a softer and more integrated form, we created a more impactful consumer experience.

Little Tikes. Grand Coupe. A significant redesign for the all-time classic Cozy Coupe. Contemporary lines and an improved part design created a new identity for Little Tikes' ride-on category while cutting on secondary manufacturing operations.

American Iron & Steel Institute. AISI is concerned with the future of transportation, primarily with utilizing novel technologies to ease the refueling process' overall impact on the environment. New circulation patterns and refueling processes used a leaf pattern as inspiration.

Honda Power Equipment. The HPE project was an opportunity to explore the future of lawn care with a fresh eye and a curious approach. Traditionally, products in this market segment presented an evolutionary approach to technology and style, often limited to narrow imagery.

Mitsubishi Lifts. Simple to transport, set up, and intuitive to operate by one person, this lift allows people and cargo to move independently without tilting the supporting structure. In addition, the product allows the operator to experience minimum fatigue due to the reduced need to repeatedly travel up and down when a ground operator places cargo on the platform.